26 Minimalist Ads That Inspire

Looking to make a big advertising impact in an overpopulated market? Then drop the extra colors, graphics, and lettering. As counterintuitive as it may sound, contemporary advertising companies know that it’s often best to pare content down in order to actually increase an ad’s effectiveness.

Keeping the message of your advertisement straightforward and simple – by pairing a single logo, image, word, or bright hue with a catchy slogan – creates memorable work that is both eye-popping and intriguing.

The showcase below of 26 minimalist print ads displays how some of the biggest companies around have opted for minimalism in their advertising campaigns. Matching wit with a modern and clean aesthetic means these ads stand out from the crowd and won’t be forgotten easily.

1. Audi: “Unleash control.”

2. BMW: “Use original parts.”

3. CNN International “No story gets away.”

4. Coca Cola “Light Lemon”

5. Durex

6. The Economist “Pressure Peers”

7. Faber Castell “Permanent Markers”

8. FedEx Express

9. Guinness

10. Haribo

11. Jeep

12. Kit Kat “Have a break. Have a Kit Kat.”

13. Lego

14. Levi’s “Slim Jeans”

15. Listerine Fresh Burst Pocket Packs

16. M&M’s “Communication just got sweeter.”

17. McDonald’s “Love free wifi.”

18. Olay Special Care

19. Diet Pepsi

20. Pilot “Water Resistant”

21. Pirelli “There’s nothing eco-friendlier on the road.”

22. Play-Doh “Safe no matter what you make.

23. Red Bull “That’s all it takes.”

24. Tic Tac Chill “Freshness Inside”

25. Veet “No hair is better.”

26. Vespa “Our ride.”


I hope you enjoyed this post. Please feel free to chime in and leave a comment below.


  1. says

    I’ve never seen a collection like this. This was an excellent idea for an inspirational post. I’m a huge fan of minimalistic design and never really thought about how it has been applied to advertising. Thanks for sharing.

  2. says

    Wow, what an amazing collection of truly inspirational advert designs… I love the Pirelli advert and the Lego boat is insane. Just shows the power of the brand if Levis can get away with utter rubbish! Who thinks of this stuff?! Its great! Thanks for sharing.

  3. says

    I love all of these – it just goes to show that simplicity really is the key when it comes to advertising.

  4. says

    Really amazing collection! I am sure some of them will act as an inspiration for my next projects, or even for my own service advertising :) Thanks for share!

  5. says

    The Pilot one makes me laugh. I mean… it’s really fun and efficient. You know what they say: “more peanuts, less shell”.

  6. says

    I love how so little can say so much!

    The wolf/camel/jeep ad was fascinating; I have no clue how some designers realize those connections :)

  7. says

    I can’t imagine how difficult the pitch was for the BMW ad. I imagine they just ran the print and then got it approved.

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