Following trends is a part of many creators in all creative mediums: design, fashion, music, film, whatever. It’s only natural: you see what people want, then you give it to them. What’s the problem, you might ask?
Well, that system, while fine for short-term gains and immediate profits, is fundamentally broken. In fact, there are 5 reasons why you shouldn’t create ‘flavor-of-the-week’ designs.
By choosing to instead hone in on and dominate your own style – even while following trends – you’ll set yourself up for long-term benefits.