Archive for the ‘UX’ category

The New Room Effect: Usability Is About Comfort

Over the years, I have read probably hundreds of usability tips and tricks. They all seem to give generally decent advice that are all blanket statements about usability. Such things as “Use a sans-serif” or “Make sure to minimize scrolling” are common among these lists.

How and Why Design Impacts User Decisions

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Design is an interesting element whether for tangible goods or not. In the tangible goods industry, packaging design can sometimes affect potential buyers to purchase a specific item, or to deter them from that specific item. For example, if you are shopping for a food product, and you notice two different brands with two different […]

Defining User Experience as Brand Experience

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I have found that the best way to think of user experience is as the core of a brand: the reactor or the nucleus. Without good user experience your brand means nothing. But what is a brand? Its most basic definition is the sum of the experiences that a person has with a company or […]

5 Leading Airline Booking Forms Tested for Usability

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I was recently planning a trip and beyond noticing price differences between major airlines, I also noticed how different the visual layouts were and how some manage to be more effective at getting the potential customer into the booking process with less confusion and pushed down the stages of booking with less friction. Usability is […]

Tips For Making Your Website Multilingual Friendly

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Many people overlook making their websites multilingual friendly thinking that the majority of their traffic or visitors understand the English language. One thing to note is that nearly two billion people worldwide now have access to the internet, which is almost one third of the world’s population. Therefore, the expansion of your website worldwide depends […]

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The charismatic process of designing a user interface is one that requires not only the adequate skills, but understanding of an effective user to application relationship. Engineering an effective user interface means you should place focus on certain parameters that will allow you to build a set of accomplished user goals. Everything from the visual […]

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