Archive for the ‘UX’ category

Usability And You: The Design Process

Usability And You: The Design Process

As someone who works at a web design company running a usability tool, I get many questions from interested parties on how we use usability in our design process. Many people seem to see usability as an impediment to a smooth design process, as something that breaks up the workflow rather than complementing it and smoothing it out.

They see implementing a usability testing process as a very time consuming, expensive, arduous task that adds little value to their business or for their clients. This is all very negative sounding, and something I hear repeated rather too frequently for my liking.

5 Tips For Improving Readability On Your Website

A more readable website means improved usability and an enjoyable reading experience. We all want that for our users, don’t we?

In this article we’ll go through 5 simple ways you can improve readability on your website. Of course feel free to chime in and leave a comment at the end of the article, I’d love to hear your thoughts.

The New Room Effect: Usability Is About Comfort

Over the years, I have read probably hundreds of usability tips and tricks. They all seem to give generally decent advice that are all blanket statements about usability. Such things as “Use a sans-serif” or “Make sure to minimize scrolling” are common among these lists.

How and Why Design Impacts User Decisions

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Design is an interesting element whether for tangible goods or not. In the tangible goods industry, packaging design can sometimes affect potential buyers to purchase a specific item, or to deter them from that specific item. For example, if you are shopping for a food product, and you notice two different brands with two different […]

Defining User Experience as Brand Experience

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I have found that the best way to think of user experience is as the core of a brand: the reactor or the nucleus. Without good user experience your brand means nothing. But what is a brand? Its most basic definition is the sum of the experiences that a person has with a company or […]

5 Leading Airline Booking Forms Tested for Usability

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I was recently planning a trip and beyond noticing price differences between major airlines, I also noticed how different the visual layouts were and how some manage to be more effective at getting the potential customer into the booking process with less confusion and pushed down the stages of booking with less friction. Usability is […]

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