Newsletters are a complex combination of web & infographic design creatively interlaced together to provide high readability and click-through ratio.
Newsletter Design Examples For a Killer E-mail Marketing Campaign
Our handpicked collection of newsletter designs will provide you with plenty of ideas on how to design your next e-mail campaign. Without further ado, let’s start off with our first lesson on creating a great newsletter design.
#1: Create Contrasting Image Compositions
This gorgeous newsletter design will quickly grab the attention of your audience with its mesmerizing beauty. It has an elegant Boho style that beautifully combines photography and hand-drawn elements. The headline stating ” free people ” perfectly goes along with the imagery used in the newsletter design. The product photos are nicely framed in geometric shapes which are cardinal elements of the Bohemian style.
#2: Use Geometry To Create a Minimalist Design
The minimalist style is easily distinguishable for its clean typography and expressive use of geometrical shapes. Combine that with a bold choice of colors and sprinkle with a set of abstractly positioned elements that take a central place on the canvas and you’ll get the perfect minimalist newsletter design. Make sure to use sans serif fonts and use the white space wisely. The space between each object on your design is one of the most important elements in the minimalist design that allows the composition to “breathe”.
#3: Play Around With The CTA Text
Who said all letters need to be the same size? As long as you follow the baseline of the text and cling to less than three text sizes, your text will always likely look great. Text formatting is all about symmetry and the science behind typography revolves around the same idea. This is why even though this text seems a bit strange, the arrangement actually works pretty.
#4: Create a Personable Newsletter Design
For good or for bad, Pinterest hasn’t always been part of our lives. Instead, we gathered our favorite images and products in the form of carefully stacked albums with various magazine cut-outs and religiously organized our them into scrapbooks. This newsletter implements the same idea into the digital design world. This gorgeous newsletter design features a fresh composition of different imagery and keeps a vintage look with the use of handwritten typography and a wide variety of clip art.
#5: Build a Newsletter Design Inspired by Fashion
This fab newsletter design for Jcrew’s August collection has a clean minimalist look. The design implements the use of elegant, sans serif typography and relies on bold, engaging headlines to attract the viewers’ attention towards the products. The product images present a high-resolution close-up that gives viewers the opportunity to have a detailed look at the product. This newsletter design has no redundancy in design elements. It provides a clean product showcase with vivid images that еencourages viewers to click through the CTA links and explore the whole collection.
#6: Use Bold Colors
Aldo’s fashion newsletter design is among the best examples of newsletter design which correctly use design elements with industrial style to create a compelling product showcase. The sleek, condensed typography and bold color choice give the newsletter a classy minimalist look. The alternate photo and text arrangement makes the product images pop. Each product section features its own CTA button ensuring a growing click-through ratio that will boost the effect of this e-mail marketing campaign.
#7: Think Out of The… Grid
Grid systems made us get used to symmetry taking a leading role in our designs. Yet, sometimes, beauty can be found in the lack of symmetry, as well. Each of the image sections, that can be distinguished in this newsletter design, has a different background color and shape. This brings diversity to the design without disrupting the readability.
#8: Use Custom Fonts
This yummy newsletter has something that the other e-mail campaign designs fail to present – a unique, custom typeface. We can’t deny the pizza definitely takes a central position in this design and makes our mouths water. Yet, the font is the cherry-top that makes this menu newsletter truly remarkable.
#9: Separate Your Design In Various Sections
This newsletter has two main sections that present two different apps. Instead of displaying the apps on a joint canvas, the designer has decided to separate the newsletter into two different sectors. This makes it easy for the viewers to distinguish the two products as separate entities.
#10: Create a Compelling Product Display
Sometimes, newsletters are all about product advertisement and that’s not necessarily a bad thing. Acquiring more sells is a matter of good presentation. With quality photos and a great, contrasting background, you’re on your way to create a newsletter that really sells.