Agencies, Labs, Studios, Media, Interactive and Creatives: The Many Names Of A Design Business
We’ve all seen them (and probably use them) – extensions of your company name. Agencies, Labs, Creatives and many others are used as a way to set us apart, but how far apart are we, really?
More and more you see designers straying away from the traditional “design” at the end of their company name (ie: Some Name Design) and picking up one of the many words in circulation today (ie: Kick Ass Agency, Awesome Labs, Insane Creative, and so on).
So, with so many people using these name extensions, how original do they become when they’re put together with countless others who utilize the same name extension?
That’s what I hope to find out in today’s post. Below are sections that showcase portfolio websites that use the various names listed above. If you’ve got any to add, feel free to drop a comment and let us know – and don’t forget to let us know what you think about the use of these descriptive words in company names.
Websites That Use The Agency Name
HALO Creative Agency ↓
Red Interactive Agency ↓
Ola Interactive Agency ↓
The Other Design Agency ↓
Blue Ink Agency ↓
Websites That Use The Labs Name
PixelLab ↓
Mutant Labs ↓
Radium Labs ↓
Revelate Labs ↓
Pop Labs ↓
Websites That Use The Media Name
Riser Media ↓
NueMedia ↓
The House Media ↓
Jump Media ↓
New Business Media ↓
Websites That Use The Studio Name
The Solid Studios ↓
Zulsdesign Studio ↓
Full Fat Studios ↓
Frish Design Studio ↓
Miceli Studios ↓
Websites That Use The Creative Name
Phynk Creative ↓
Phunk’n Creative ↓
Steve Mullen Creative ↓
iHook Creative ↓
Armada Creative ↓
Websites That Use The Interactive Name
Davier Interactive ↓
Unit Interactive ↓
Rockfish Interactive ↓
Tracermedia Interactive ↓
Lift Interactive ↓
What I Found Out
I found out that a couple of these names are still much less common than others. The most used (from what I’ve seen while researching this post) is that the STUDIOS name is the number 1 used name out there right now. Coming in a close second is MEDIA. The next in line are all of the Creative websites out there.
Another thing I noticed was that some websites are utilizing a combo of the above names, which seems a bit overkill in my opinion. I think by doing that, you’re grouping yourself with two separate groups of design names, thus making your site twice as common. But maybe that’s just me.
What Do You Think?
We would love to know your thoughts on the topic – are these names becoming another cliche that the design community uses (similar to the 3d rounded tabs, bokeh effect and other trends in web design)? Or are there reasons for using those names?
I’m very curious to hear your thoughts on this. Does your company uses one of the above mentioned words? And if so, why did you go with that instead of another word? :)
About the author:
Mike Smith writes a freelance blog on a regular basis and is also a blog designer at Guerrilla.
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