Looking to make a big advertising impact in an overpopulated market? Then drop the extra colors, graphics, and lettering. As counterintuitive as it may sound, contemporary advertising companies know that it’s often best to pare content down in order to actually increase an ad’s effectiveness.
Keeping the message of your advertisement straightforward and simple – by pairing a single logo, image, word, or bright hue with a catchy slogan – creates memorable work that is both eye-popping and intriguing.