Website design comprises a variety of different elements that all together form a single product focused on providing a quality user experience. The list of features that your website design can include is quite extensive. Yet, there are a few main characteristics that set the foundation of every good website design. Here are the top five ingredients that will help you design a great website that actually works.
Target Landing Page
The landing page is the first place your targeted audience will visit on your website. Therefore, it needs to be optimized to provide users with the information they seek.
You can choose between various layouts for your landing page. Each one serves a different purpose. Depending on the CTA placement, visual elements and copy of your website, the landing page can be focused on a variety of goals. A long-form copy accompanied with user reviews and call-to-action is an ideal choice for service websites. On the other hand, a landing page may contain only little text and plenty of visual content or a featured freebie, like an e-book, guide or different online resources. This type of landing page is great for newsletter subscription and can aid future e-mail marketing campaigns.
No matter their purpose, landing pages should always have their key information placed above the fold. The brand name should be clearly visible and the CTA must not obstruct the user’s general experience.
Responsive Website Design
Long gone are the days of static website design. The evolution of technology has enforced a new process of website development that’s concentrate on both desktop and mobile devices. Thus, it has created the need of a system that works well on all screen sizes. Its name is Responsive design.
The first step towards optimizing the web for mobile devices started with the use of mobile website versions. Shrunken menus and toggled content were an inseparable part of mobile web design. Today, websites are designed to fit all screen effortlessly.
Optimized Website Header
Headers have evolved thought the past few years. Starting from a simple graphic image, headers have adopted a variety of layouts. A lot of examples in the small business website design feature a complex set of animated sliders and CTA-optimized HERO images. Most modern websites apply the use of video backgrounds as a mean to grab their viewers’ attention. Truth is, following current trends is not always the best choice for all websites. Video headers often provide an awkward user experience that distracts visitors from the main website section. If not optimized well, they tend to slow down the website’s performance and downgrade the overall quality of the site. No matter what type of header you choose for your website, you should always make sure it helps you successfully carry out your main goal. Sometimes, even a short, but strong heading and a catchy CTA are enough to make a great first impression to your users.
Interactive Product Displays
Most company websites, online magazines, and even personal blogs now have their own integrated online shops. Monetizing traffic through the distribution of various products and services in an essential part of the development of every website. Product displays need to provide as much information as possible to help users make the right choice. While close-up photos and detailed product descriptions may be enough for some industries, the owners of service and app websites need to make an extra effort when it comes to presenting their product in the best possible way. This is where interactive product displays come in.Product displays can be optimized in various ways. Adding a short video that guides the users through the basic steps of use is one way to aid potential buyers for online tools and different software. As an addition, product displays can be developed into an interactive experience that leads users through the product usability. Canva’s design tool tutorials are a great example of how interactive user guides can be both entertaining and educational.
Product displays can be optimized in various ways. Adding a short video that guides the users through the basic steps of use is one way to aid potential buyers for online tools and different software. As an addition, product displays can be developed into an interactive experience that leads users through the product usability. Canva’s design tool tutorials are a great example of how interactive user guides can be both entertaining and educational.
Personalized User Experience
Last but not least, you should not forget that website design is all about providing a quality user experience. There are lots of universal Dos and Don’ts that can help you build a great website. Yet, these rules don’t apply to all websites. High-definition photography might work well for portfolio websites and fashion companies but they might hinder the UX of a website that’s focused on literature. Always make sure your website is optimized for the specific audience you have targeted. Create a target persona and design to meet the needs of your customers. This way you’ll always know you’re headed the right way.