We are exposed to thousands of advertisements each day. Be it online banners, print ads or TV and radio features, our minds are constantly processing and categorizing advertisements among other visual and auditory signals which interrupt our tranquility in order to pitch us a product or service.
Ads are created to suit a specific target market and depending on the people who are meant to see them, ads may severely vary in form, style, and type in general. We can categorize advertisement in three main sections: online, print and TV & Radio ads. Although there are many other ad categories which build the full spectrum of the advertisement industry, we’ll have a look at the basic layers of print distribution and most importantly, we’ll review some of the most compelling ads that truly make an impact.
DHL
Don’t you just love the creativity in this one? The transparent sheet plays the role of the DHL employee who creates the bridge between the seller and the customer by offering a reliable and swift service. The DHL design team sure knows how to make an impact with print ads, but this is just the beginning of out amazing list of powerful advertisement designs.
Foxy ASSO Ultra
“Want a cold beer? Let me just fill you this paper glass.”
We know things don’t usually go this way, but this smartly designed ad of Foxy’s Ultra paper edition really made us believe so. Paper towels are one of the fastest ending kitchen supplies and you can often find yourself using two or more sheets to dry up your hands or cooking space. Yet, with this one won’t fail you like the others boosting to be as thick as glass.
BOSCH
Now that’s an ad you can’t easily pass. At first, the swirled wood around the nail looks clearly unnatural, yet on a second look, it all starts to come clear. The Bosch logo, humbly shrunken in the bottom right corner, says it all. Perfectly matching the ad’s tagline ” Unexpectedly powerful”, this Bosch ad is a great example of visual advertising done right.
Dog Chow
By using the power of graphic design, the Dog Chow ad campaign represents a well-known and yet, widely avoided fact about dog’s daily meals, which most pet owners tend to deny. Part of the famous pet food brand Purina, the bold and creative advertisement team of Dog Chow has managed to raise a topic of concern asking pet lovers if they really want to treat their furry pals as a trashcan.
Aspirin
Working in the IT and design sector, you might have had many of those tiresome days where your head feels like exploding and you just can’t get the pain away. Bayer’s creative campaign called “Work Ache” aims at relating to those exact moments through a smartly designed ad. We bet next time you get that annoying headache in the middle of an important meeting, you’re gonna remember this ad. This is called a relative and emotional advertising.
Heinz
Yet another ad you can definitely relate to, if you have had the chance to taste Heinz amazing ketchup over a plate of fries. Frankly, everything without Heinz does taste like paper and the advertisement team at Heinz used this information wisely to create one of the best ads out there. Its clean look helps for creating a clear statement and memorable design.
VolksWagen
We’re not sure if it’s the large-scale banner printing or the powerful statement which grabs our attention the most when it comes to VW’s amazing ads, but this ad campaign has truly gone one step forward with a truly intriguing design.
“A bad part affects the entire system.”- The VW ad says it all. A simple tagline with a powerful meaning and a reference image with a strong statement mixed up together to create a compelling and memorable design. VolksWagen has once again stroke with an amazing advertisement design beyond simple creativity.
Sanzer Hand Gel
If this doesn’t get you thinking of all the germs and microbes layered on each and every surface you touch, that what could? Sanzer has made a striking ad with a repelling, yet powerful visual advertisement which lets the photo speak for itself. A strong photo and a brand name can do a lot in the advertisement industry and the Sanzer team has taken advantage of this knowledge.
Visual advertising is a powerful tool for reaching out to a targeted audience and engaging viewers through creativity. It is by far one of the best advertisement methods which creates the greater impact and it combines visual and tactile features of the print material, be it outdoor, indoor ads or brochures.
Want to see more? Check out Tom’s must-see collection of hilarious print ads for another round of awesome design.
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