In today’s world of interactive web-based marketing, viral campaigns, and high production television commercials, printed ads remain one of the most effective means for advertisers to reach their audience.
From the invention of the printing press in the 15th Century, to the creation and development of the Internet into the 21st, typography has evolved to reflect technological advancement to become both a science and an art form. Once a specialist occupation, the digital age has opened typography to computer users and web designers. When […]
The ecommerce marketplace is a very competitive one and a rival site is never more than a click away. If you want to attract and retain customers, you need to make sure that your site is as usable as possible. You could be selling the best products in the world, at unbelievably low prices, but […]
84% of Americans currently own a mobile phone. Sadly, there are no figures showing how many of these devices are ageing bricks without internet capabilities, but you can bet that, within a few years, the majority of mobile phone users will be able to browse the internet, wherever they are. Right now, most websites are […]
Once you’ve built or designed a website, it’s absolutely vital that you perform some degree of usability testing to ensure that it’s functioning as it should. Analyzing conversion rates (the percentage of visitors to your site who perform a desired action) is also a must. Usability and conversion rates are inextricably linked. If customers are […]