Coupon websites have seen their peak back in 2009, but who’s to say that online coupons are not as popular today? It is a matter of creativity. Creating a coupon website is a matter of finding a creative way of being visible whenever users are shopping. Especially now that online shopping seems to be a more preferred option by buyers, coupon websites may have better visibility to buyers.
There are many tips on how to create coupon websites. There are also so many examples to learn from.
Here are some of the coolest coupon websites to learn from:
This is one of the biggest and most popular coupon websites on the internet. The website used to be a marketplace (similar to Amazon) that originated in Japan. In its later years, they have shut down the Rakuten marketplace and maintained the coupon website, offering deals for shoppers all over the US.
Now that online shopping is such a convenience and more people are into it than in-store purchases, coupon websites have to find ways to incorporate themselves into online shopping as well. This is why shop backs are more popular nowadays than actual coupons. If you are going to create your own coupon website, you have to think of creative ways of making sure that buyers will be considering your products (as an in-store coupon purchase, online coupon purchase, or cashback).
This website, Groupon, is one of the pioneers in online coupon sales. The concept is to go to the website, look for a deal that works for the user, purchase the deal to obtain a “ticket” or a coupon that could be presented to the retailer. Or, nowadays, the Groupon website could give a code to use while shopping online.
What makes the Groupon website better is that smaller businesses can apply as a seller or merchant. This allows smaller businesses to have more clients. When creating a coupon website, finding partner retailers may be a challenge. This is why tapping smaller businesses to expand the pool of participating retailers is a good idea when creating a coupon website.
If you are looking for a basic coupon website, then this is the website to look at. The design is straightforward, with the options and categories (or partner retailers) presented immediately on the front page.
The way that the deals are presented is also straightforward. It shows a small icon of the retailer, the title shows the deal, there is a short explanation or detail before the “get deal” option.
Slick Deals have thought of a great way to increase traffic and user interaction on the website. Users may be able to share their “finds” with the Slick Deals community. There are forums to discuss discounts and sales.
There are discussions on which items are best to get. There are also reviews for certain discounts and coupons. It is a great way to have users constantly interact with the website.
Honey is different from the rest of the examples on this list. Instead of pushing the user to visit the site to look for coupons, Honey will be entirely responsible to scan for codes applicable for an item. On top of that, it is not actually a website. It is, instead, a browser extension. Users can visit their normal shopping websites and the Honey browser extension will be applied (if applicable, automatically) at the checkout page.
This is a smart way of incorporating coupons into a user’s regular shopping routine, lazily at that. Finding coupons, clipping them, and actively keeping the coupons at the back of the user’s minds to make sure not to waste it is too much work. If you are thinking of creating a coupon website, then this might be a good idea to consider.
Having a separate coupon category is actually pretty smart for Amazon. It drives more sales and internet traffic. Also, it summarizes all the discounts and coupons within the website.
Author: Sangalang Kristine
Civil Engineer by profession, Writer by passion. Serving readers since 2014 on different niches like Science, Current Events, Tech, and Travel.