When it comes down to it, you need to find out if your design works for the end user. That’s what usability testing is all about. As a designer, you live in a small bubble, intimately familiar with the design, fluent enough to navigate complex menus with ease. But will the user attain the same […]
Elevate your website through stunning templates from Wix
You know it, we know it, and everybody knows it: looks matter, even when it comes to a website. Change a color, move a button or add a picture and it might be exactly the move you needed to start making sales.
Creating Smooth User Pathways With Your UX
As a web designer, it’s easy to jump right in to the visual part of web design. We start messing with templates and wireframing pages right away, excited to start a new project. But that’s really the last step of the process. First, we need to think about how our users will progress through the […]
Tracking Users In An Age of Ad Blockers
According to the Interactive Advertising Bureau, 26 percent of desktop users employ ad blocking extensions while using the Internet. 15 percent of mobile users employ similar content blockers, with the largest segment of both groups being men between the ages of 18 to 24. While this might be higher among your own peer group of […]
The Hamburger Menu Is Stupid and Worth Killing
If you don’t know what the “hamburger menu” is, it’s a mobile app design icon used to indicate the presence of a hidden menu. The familiar icon includes three horizontal lines of equal length stacked on top of each other, representing an abstracted, flattened hamburger in its most basic elements. Its cutesy name has stuck […]
Best Practices for Designing Push Notifications
Notifications are a crucial part of any app. Not only are they a key part of keeping users engaged with your application: many apps require notifications for their basic functionality. You won’t have much of an email app, for example, if you don’t have notifications. But the line between good notifications and bad notifications is […]
Best (And Worst) Practices for Collecting Email Addresses
Collecting email addresses from users is an important function of most websites. Collecting email addresses is a great way to stay in touch with that audience, and it often falls to developers to design a decent system for collecting email addresses.
Building Effective Navigation Menus
Designing effective navigation menus should be a core competency of any decent web designer. A good navigation menu will be short, well-organized, sufficiently descriptive and effective at corralling user intent. There no secret recipe involved: it comes down to empathy for the user and understanding of their intentions.
How Non-Digital Elements Can Improve UX
Designers draw ideas for website design and best user experience (UX) from everywhere – not just the digital sphere. If it annoys in real life, it can hinder user experience online. If it uplifts emotions or forms connections in the outside world, chances are it can be used for inspiration in designing online experiences as […]
Psychology Hacks to Improve Your Website’s Effectiveness
Psychological research has yielded a ton of fascinating precepts that can help us create better websites. By utilizing these psychology hacks, we can improve our websites’ effectiveness, increasing revenue and driving more traffic. Beneficial Defaults In the United States, we have a problem with organ donations: very few people participate. This means that life-saving operations […]
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