Just like any other advertisement form we’ve seen on the market, newsletters also keep up with the seasonal changes. They shift and transform they appearance according to the current trends. But the e-mail design is so much more than picking a good e-mail hosting service, creating a beautiful image arrangement and coming up with a catchy title.
Whether you’re big corporation or just a small fish in the pond, you’ll inevitably have to get familiar with the rules of user psychology. Despite being a particularly complex science, there’s always one thing you can’t go wrong with – seasonal trends.
Colorful Designs For an Eye-Cathing Spring-Themed Newsletter
This collection of blooming e-mail designs will present you some of the most eye-catching layouts I’ve seen on the Web. They will bring you some fresh ideas for your next newsletter and serve as an example of how color and typography can be the driving force of fast customer acquisition via e-mail.
Don’t Be Afraid To Show Off Your Product
Image source: http://www.inspirationde.com/image/21233/
Banana Republic does it pretty well. In fact, their newsletters are often among the top-rated newsletter designs you can see online. Their recipe is simple. They are not shy and like bragging with their new products in a classy, elegant manner. Their signature look incorporates detailed patterns tinted in bold colors. Mix it with a sleek sans serif typeface and a bold headline and you’ll get the perfect fashion newsletter for the Spring.
Go For An Extravagant Look
Lady Gaga did it and it got her millions so why shouldn’t you? If you feel that your brand identity is getting too mainstream and you just can’t get more customers to click on your ads or newsletter then it’s time for a change.
Image source: https://dribbble.com/shots/2281971-Shop-History/attachments/429718
This e-mail, designed by Vitali Zakharoff embraces and celebrates color. The different tints and shades remind of a blooming flower garden while the sans-serif typography gives off a raw, minimalist look to the design. Acquiring a bold look such as this one will certainly make your customers wonder what hides behind the beautifully designed newsletter.
Make Use of Color Psychology
The new emerging trend of women entrepreneurship has created the need for a design that goes beyond the standard stigmas of women objectification. A clean and crisp look with a slight touch of minimalist beauty are what makes this newsletter design so appealing to the business women community. The prevailing use of purple ideally matches the e-mail’s purpose.
Image source: http://reallygoodemails.com/tag/womens-conference-of-florida/
According to popular color psychology studies, It’s not a secret that pink and red are mostly related to female products. Blue, on the other hand, is connected to business management and security. It is only logical than a mix of those color palettes would perfectly fit this newsletter’s topic.
Create Actionable Designs
When was the last time you opened a newsletter that really got your attention?
Image source: http://reallygoodemails.com/product-sale/inside-a-big-end-of-summer-treat/
The truth is only 5% of promotional e-mails get opened by recipients and in most cases only a few of those read their mail become customers. But if expressive images and compelling headlines don’t make the cut, then what will?
With an actionable newsletter design such as this one, you’ll guarantee yourself the attention you’re looking for. Even though this e-mail design aims to attract customers in the last summer days, its yummy design can make your mouth water any time of the year. This particular idea is also ideal for the Spring as a reminder of the great sunny days that are yet to come.
Play With Words
Image source: https://madmimi.com/p/d73b93?pact=385093454274544578&fe=1
The skillfully painted stillart that emerges from the black canvas can quickly attract the user’s attention with its exceptional beauty and thematic style. But that’s not the only thing that makes this newsletter so good. The e-mail promotes a variety of new, seasonal products by indirectly comparing its collection to a flourishing tropical garden.
