SpyreStudios

Web Design and Development Magazine

  • Design
  • Showcase
  • Inspirational
  • Tutorials
  • CSS
  • Resources
  • Tools
  • UX
  • More
    • Mobile
    • Usability
    • HTML5
    • Business
    • Freebies
    • Giveaway
    • About SpyreStudios
    • Advertise On SpyreStudios
    • Get In Touch With Us

How to Design a Landing Page That Converts

June 26, 2017 by Spyre Studios

design landing page

Every e-commerce website is designed to have one primary goal: to convert visitors. Conversion can range from a completed sale to registering a membership, or filling out a subscription form. Whatever it is, an effectively designed website must be able to convince users to achieve that primary goal.

In light of various research and experiments, web scientists and online marketing experts have discovered that certain features are associated with positive conversion rates. Web designers and content creators ought to pay more attention to the quality of features they develop for a website.

Although e-commerce websites may have a lot in common, each one is unique to the type of audiences they serve. Knowing the profile of your average customer is key to ensuring that you design the most suitable web experience for the user.

As customers proceed along the purchase funnel, they expect each stage to be easier than the previous one. A landing page with an enhanced UX has a higher chance of successful conversions.

One of New Zealand’s premier hosting companies, Domains 4 Less, does more than provide its clients with cheap web hosting. They provide a platform that helps site owners reach out to their customers in meaningful ways. As a manager, your goal should be to shorten the customer journey, improve user experience and achieve your overall business goals.

The following serves as a guide on how to design a landing page that converts.

Give your landing page a good first impression

What is the first thing users see when they land on your sales page? Are they presented with a clearly-defined products page, or do they meet a giant pop-up ad forcing them to register for something? According to this study, 79% of shoppers who have a bad experience are less likely to return to that website. Furthermore, 44% of online shoppers will tell their friends about a bad experience.

It is therefore critical you make a good first impression with your landing page. Remove pop-up ads or interstitials that hinder the customer’s web experience. Save that till they have found the information they need. You may consider putting it at the bottom of the page. Ensure customers are satisfied with their search before providing secondary solutions.

landing page design

Enhance the look and feel of your site

At first glance, are you moved by the aesthetics of your site? Is it too hard on the eyes? Most times, you are better off with a simplified, minimalist page. This includes the theme, background colour and content structure. If you have sliders, make sure they are not distracting. The goal of your web page is to interest and convince, not discourage people.

Some websites have too many things going on, and eventually confuse visitors. What colours do you use? While some colours such as green, cream and white have a calming effect on visitors, others such as red or orange can be agitating. Each colour is useful in its own way, depending on the function of your website. Ensure the colours complement each other appropriately.

Improve the content structure

The written content on your landing page contributes to its general look and feel. This is where content creators must decide how best to arrange their content to match the theme. Written content must have appropriate headlines, and short blocks of paragraphs to give the landing page a comfortable feel.

White space is another key factor that allows readers easily skim through the page for the information they need. In addition to breaking up large blocks of content, white space adds a luxury feel to the website which is good for products in that category. Bullet points and occasional bold letters make the landing page content more readable.

Utilise trust badges well

In this era of phishing scams and online fraud, consumers are more aware of the dark web activities of some unscrupulous individuals. They often avoid websites that have little efforts to affirm their trustworthiness. You can increase trust for different features: the safety of data on your site, authenticity of products, genuineness of your business, great customer service and so on.

Here are some examples of trust elements that can enhance conversion rates:

  • An SSL encryption badge (HTTPS)
  • An internet security website badge (MacAfee Security or Verisign)
  • Accredited Business Bureau badge
  • Finance security badge (anti-credit card fraud)
  • Money back guarantee badge

Other forms of trust elements include clear product images, video demos, and a visible office address. A report by web marketing group says that 40% of people respond better to visual information than text.

Make it mobile responsive

In our current stage of digital evolution, mobile compatibility shouldn’t be an issue. Yet a considerable number of websites are guilty of having mobile-unresponsive webpages. Some years ago, Google launched an initiative aimed at de-listing businesses with incompatible websites from its search engines. If your SEO ranking is poor, ensure your website is mobile-responsive.

Besides avoiding a Google penalty, consumers have greatly moved to using mobile, and businesses cannot afford to be lax about this huge opportunity. In fact, the mobile ad-spend for businesses increased by $9.3 billion to $49.8 billion between 2016 and 2017. By 2019, global ad-spend on mobile is expected to reach $65.8 billion.

landing page design

Use well-placed call-to-action buttons

A landing page is incomplete without well-positioned CTA buttons. Consider the placement of your products and the copy, and look at perhaps changing the position of the CTA to beneath or by the side of products, to get users’ attention. For your CTA to be more compelling, it must be visible. Enhance the button with a colour that contrasts with the background.

You can also draw your readers’ attention to the CTA by using visual cues such as images or arrows subtly pointing towards it. Another way to enhance a CTA is to use descriptive text below it. This gives users additional information on what to expect.

Finally, web owners should always test their landing pages for new ways to increase conversion. There are techniques such as heat maps and conversion analysers that make tracking a lot easier. Is your landing page converting as you would like it to?

Try some of these solutions, and compare the results the following week.

26 Landing Page Designs for Console & Mobile Games

This post was written by James Cummings, a business psychologist and serial entrepreneur, with over a decade working in finance, IT, marketing and recruitment sectors. He has authored numerous books in the management space and is Founder and CEO of www.dailyposts.co.uk.

Filed Under: Design, Ecommerce Tagged With: landing pages

Recent Posts

  • What Factors Determine the Best Digital Marketing Agency?
  • 31 Fresh Design Elements for Spring and Easter
  • 10 Templates for Music Concert Flyers
  • How to Build a Web Scraper Using Node.js
  • Best PHP Books, Courses and Tutorials in 2022

Archives

  • June 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • May 2008
  • April 2008

Categories

  • Accessibility
  • Android
  • Apps
  • Art
  • Article
  • Blogging
  • Books
  • Bootstrap
  • Business
  • CSS
  • Design
  • Development
  • Ecommerce
  • Fireworks
  • Flash
  • Freebies
  • Freelance
  • General
  • Giveaway
  • Graphic Design
  • HTML5
  • Icons
  • Illustrator
  • InDesign
  • Infographics
  • Inspirational
  • Interview
  • Jobs
  • jQuery
  • Learning
  • Logos
  • Matrix
  • Minimalism
  • Mobile
  • Motion Graphics
  • Music
  • News
  • Photoshop
  • PHP
  • Promoted
  • Rails
  • Resources
  • Showcase
  • Tools
  • Tutorial
  • Twitter
  • Typography
  • Uncategorized
  • Usability
  • UX
  • Wallpapers
  • Wireframing
  • WordPress
  • Work

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

SpyreStudios © 2022