SpyreStudios

Web Design and Development Magazine

  • Design
  • Showcase
  • Inspirational
  • Tutorials
  • CSS
  • Resources
  • Tools
  • UX
  • More
    • Mobile
    • Usability
    • HTML5
    • Business
    • Freebies
    • Giveaway
    • About SpyreStudios
    • Advertise On SpyreStudios
    • Get In Touch With Us

How To Create A Great Ad To Showcase Your Web Design Skills

February 8, 2021 by Spyre Studios

More often than not, web designers tend to create ads assuming that those who see their ads will immediately hire them for their services. 

It may work in the past, but times have changed, and there are many more web designers now. Web design services are no longer scarce. In fact, the internet has an abundance of it, and unless you don’t step up your game, you’ll eventually get left behind. 

With this guide, you’ll learn how to create an ad that stands out from the rest—one that showcases your abilities as a web designer. 

Video Advertising vs. Image Advertising 

Before anything else, you should decide whether you’ll create a video ad or an image ad. Take note that both have pros and cons, and one isn’t necessarily better than the other. 

Videos may provide more information, but they take up too much time from viewers. Meanwhile, images can only convey limited information but they’re a lot easier to digest. 

Below are some interesting facts regarding video and image advertising: 

  • Social media users say that videos are their favorite type of content 
  • Facebook posts containing images generate more engagement than those without 
  • 88% of marketers are enjoying a high ROI from video advertising as of 2018 
  • Marketers claim that images are far more critical than both video and text content 
  • Purchases of consumers are mainly due to a brand’s videos 
  • Consumers are more likely to click through to a brand’s website via images 

Upon seeing these statistics and facts, it should be a lot easier to choose between video and image advertising. Aside from the result, the process of creating these ads also differs. Perhaps after learning of this process, you can come to a decision more quickly.

What makes a video ad interesting? 

When it comes to creating a video ad, you’ll have to consider the details above as well, as they’re the basic elements an ad must contain. 

However, since a video advertisement can last for as long as five minutes, you can fit in most of the information you want to convey. Here are some guidelines for creating an intriguing video ad: 

  • Make the first few seconds count since these moments are what decides whether viewers will skip the ad or watch until the very end 
  • Get as close to 30 seconds as possible, not too short that viewers will immediately forget about your ad, and not too long that it’ll become a hindrance instead 
  • Add as many visual graphics as possible without being repetitive 

While it’s true that you can showcase your capabilities with just pure skills, having a trusty app that works as a video maker is also advisable if you truly want to make full use of video ads.

What makes an image ad interesting? 

As previously said, the disadvantage of image advertising is that you can only include so much information. After all, fitting in too many details in an image will make them too small to see, so you have to make full use of the limited space. This is the key to creating a compelling image ad. 

The following are the details you must include in your ad: 

  • Business name 
  • Social information 
  • Informational texts 
  • Call-to-Action 

Of course, these are already a given. What you must do as a web designer is to place these in appropriate locations. And yes, depending on their positions, an image ad can generate more or fewer leads. 

Creating a Great Ad

Other than the format of the ad, you must also consider the following factors:

1. Perfect Specifications 

Both video and image ads have two necessary specifications, their size, and their orientation.  The orientation is pretty much either horizontal or vertical, although there are also squares. In terms of sizes, there are dozens of options. 

For example, a 250×250 square ad will have a different structure from a 450×800 vertical ad. And for that reason, when deciding whether to create a video or image ad, you must choose between different sizes and orientation since your placements will differ according to these specifications. 

2. Proper Framing 

When writing an article, you must use bold text or capital letters to highlight an essential piece of information. When it comes to advertisements, you use framing. 

Framing is the process of adding a shape where a media will go. For instance, on the ad’s top-right corner, you can include a rectangle frame, and inside it is an image of a website you’ve designed. Adding frames into your ad is the perfect way to showcase your past works naturally. 

3. Maximizing Readability 

Readability measures how easy it is to read a piece of text. There are several ways to improve the readability of the texts included in your advertisement, and these will also reflect on your web design skills. 

One foolproof method to maximize readability is to add some space between texts in your ad, but you can practically consider this standard etiquette among designers. What can make a difference is the font style of your texts or the typography. 

As you may already know, web designing also involves being knowledgeable of designs, and if a client sees that you’re using attractive typography, they’ll inevitably become interested. 

4. Compress File Size 

Lastly, although it’s not going to make your ad more visually attractive, it’s still a good idea to compress your advertisements’ file size. So, what does it mean to compress the file size? 

Compressing refers to the process of reducing the size of a file so that it can load faster on websites. This practice is common among bloggers, so you might as well apply this technique to your ads. Who knows, some meticulous clients may notice the compression of files. 

Either way, not only will it help you lessen the burden of the image, but you can also speed up the loading times of viewers, even if for a few milliseconds. After all, every second counts. 

Final Words  

Creating an ad is already challenging enough, imagine how hard it would be to create an ad that emphasizes your web design skills. Unfortunately, it’s only going to get more challenging, especially now that there are more and more competitors.

Filed Under: Business, Design Tagged With: ads design

Recent Posts

  • What Factors Determine the Best Digital Marketing Agency?
  • 31 Fresh Design Elements for Spring and Easter
  • 10 Templates for Music Concert Flyers
  • How to Build a Web Scraper Using Node.js
  • Best PHP Books, Courses and Tutorials in 2022

Archives

  • June 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • May 2008
  • April 2008

Categories

  • Accessibility
  • Android
  • Apps
  • Art
  • Article
  • Blogging
  • Books
  • Bootstrap
  • Business
  • CSS
  • Design
  • Development
  • Ecommerce
  • Fireworks
  • Flash
  • Freebies
  • Freelance
  • General
  • Giveaway
  • Graphic Design
  • HTML5
  • Icons
  • Illustrator
  • InDesign
  • Infographics
  • Inspirational
  • Interview
  • Jobs
  • jQuery
  • Learning
  • Logos
  • Matrix
  • Minimalism
  • Mobile
  • Motion Graphics
  • Music
  • News
  • Photoshop
  • PHP
  • Promoted
  • Rails
  • Resources
  • Showcase
  • Tools
  • Tutorial
  • Twitter
  • Typography
  • Uncategorized
  • Usability
  • UX
  • Wallpapers
  • Wireframing
  • WordPress
  • Work

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

SpyreStudios © 2022