SpyreStudios

Web Design and Development Magazine

  • Design
  • Resources
  • Showcase
  • Inspirational
  • Tutorials
  • CSS
  • Resources
  • Tools
  • UX
  • More
    • Mobile
    • Usability
    • HTML5
    • Business
    • Freebies
    • Giveaway
    • About SpyreStudios
    • Advertise On SpyreStudios
    • Get In Touch With Us

How Web Media Developer can use YouTube SEO with Better Search Marketing to Rank Their Videos

April 9, 2020 by Richie KS

how-web-media-developer-can-use-youtube-seo-to-rank-their-videos

There are several things which go into successful video marketing on YouTube. One of these things is the very often neglected YouTube SEO that’s so vital for getting viewers to actually find your video. Too many YouTube marketers are concerned with what’s going on in their videos to really push for better SEO, and it hurts their viewer and subscriber numbers.

Getting started on your YouTube SEO is simple if you know how to build it properly, and what you need to manipulate to be successful.

YouTube SEO: The most basic concepts

YouTube is watching everything that goes on with your videos and using it as part of the ranking factor for your video SEO. It has long been stated that the top-ranking factor is “Watch Time.” This is a ranking factor which looks at the number of time people watch your video for on average, much like Google’s ‘bounce rate’ ranking factor.Read also:

Read also: How to Start a Video Marketing Campaign From Scratch

Change how this will impact your SEO efforts by:

  • Paying close attention to your watch time stats in your YouTube analytics. Are your videos too long? Do they have slow spots where people click away? Are viewers leaving because you put too many links early in your video? These are important points to consider as you work on your SEO.
  • Making sure that your videos are edited as best as possible. Cut out the fluff, keep things moving and exciting. People have very short attention spans on YouTube.

1. YouTube keyword planning

use-youtube-seo-keyword-planning

Now that you’re growing your understanding of watch time, you need to look at the second most important aspect of YouTube SEO: Keyword planning and use.

Your keywords are the words that people are actively searching for when they want to find the content which you create. Let’s do a keyword search right now for “Air Jordan 30 Performance Review” because I am personally interested in this. We can learn a lot from our own searches!

Read also: How to Create Beautiful Custom YouTube Thumbnails without Photoshop

2. Keywords in titles

Your title is important for two reasons:

  1. It is the largest piece of text in search results for people to read. They need to understand right away what your video is about, and that it meets their search needs.
  2. Your title must include your keyword as the words here weigh heavily on SEO. Use it naturally so that it pleases the search engines, but doesn’t upset your readers.

3. YouTube view numbers

While YouTube hasn’t come out and said that view numbers are definitely a ranking factor, it only makes sense that they are part of YouTube SEO. You can think of this as being related to watch time as we discussed above: A video with more views is seen as ‘better’ by the search engines and it is ranked higher.

youtube-view-count

You can directly influence your video’s SEO with buying YouTube views. This tool will push your view numbers higher and push your videos up the SEO rankings. What do you get with more views pushing you higher in the rankings? You get more views! 

Everything that happens online is related to video SEO on YouTube. Start at the top of this article and work your way down to have the best possible results.

Images credit: istockphoto.com

Filed Under: Development Tagged With: seo, video developer, videos, YouTube

Recent Posts

  • How to Choose a Stunning Font Package for Your Brand
  • 31 Fresh Design Elements for Spring and Easter
  • 10 Templates for Music Concert Flyers
  • How to Build a Web Scraper Using Node.js
  • Best PHP Books, Courses and Tutorials in 2022

Archives

  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • May 2008
  • April 2008

Categories

  • Accessibility
  • Android
  • Apps
  • Art
  • Article
  • Blogging
  • Books
  • Bootstrap
  • Business
  • CSS
  • Design
  • Development
  • Ecommerce
  • Fireworks
  • Flash
  • Freebies
  • Freelance
  • General
  • Giveaway
  • Graphic Design
  • HTML5
  • Icons
  • Illustrator
  • InDesign
  • Infographics
  • Inspirational
  • Interview
  • Jobs
  • jQuery
  • Learning
  • Logos
  • Matrix
  • Minimalism
  • Mobile
  • Motion Graphics
  • Music
  • News
  • Photoshop
  • PHP
  • Promoted
  • Rails
  • Resources
  • Showcase
  • Tools
  • Tutorial
  • Twitter
  • Typography
  • Uncategorized
  • Usability
  • UX
  • Wallpapers
  • Wireframing
  • WordPress
  • Work

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

SpyreStudios © 2022