Advancements in modern technology and business marketing practices have changed the overall purpose and function of websites. More than just a “virtual business card,” well-designed websites now serve as sales platforms, information centers, online communities, and entertainment sources for target audiences. As the anchor for all digital marketing efforts, keeping your site up-to-date is vital to your continued success.
There are various components to enhancing a website, but none are more important than user experience (UX). This concept is best defined as how a person feels when interacting with a digital platform or company. Ideally, when visitors access your site, it should accommodate their needs without complication. Satisfied customers translate to better business.
If you’re looking to increase page visits, boost sales, or enhance website performance, the methods listed below are sure to help you accomplish those goals.
Incorporate White Space
Adding too much information to a web page makes it difficult to read. While you don’t want completely blank pages, incorporating white space into your site can make a big difference. For example, if you were to search YNM weighted blanket reviews, you’d find links to press releases separated by prolific quotes and white space. This layout makes it easier for visitors to focus on relevant content and access links with ease.
Increase Page Speed
Have you ever clicked on a website only to wait what seems like forever for it to load? Chances are you become frustrated and exit out of the site. The same is true for your online audience. Test your website regularly to see how quickly information uploads. If you find it to be a bit sluggish, you have a few options.
Images are often one of the main reasons that pages don’t load quickly. By selecting the right sized images and compressing them before loading them on your site, you can dramatically increase speed. You can also reduce the number of site plugins or consider switching to a more efficient web host.
Technology has evolved so much that people can access the internet from virtually anywhere on several devices. While traditional websites are designed to work effectively on desktops and laptops, they’re often a pain for smartphone and tablet users. Sites take too long to load, content is off-center, and completing checkout processes are all but impossible. Designing a mobile-friendly site, can eliminate this and encourage visitors to view your page no matter what device they have.
Add a Blog
Modern consumers want to learn everything they can about your industry, products, services, and how they benefit their lives. While platforms like social media can help educate your target audience, adding a company blog can enhance user experience. With consistent, well-written, and compelling content, customers can get all the information they need from one place. It doesn’t hurt to point out that adding a blog to your site can increase search engine page results, website optimization, brand awareness, and site traffic.
Virtual Agents and Chatbots
Whether a customer has a concern, needs assistance making a purchase, or has troubleshooting problems, they expect to find the answers on your site. While having a frequently asked questions section, demonstration videos, and contact forms on your page are effective, incorporating virtual agents or chatbots takes customer service to a new level. With easy-to-use platforms, customers can quickly type a question or select from several help topics and be routed to answers or a remote agent who can better assist them. These tools eliminate the need to find time in their busy schedules to make a phone call.
At a time when everyone has a website, and the competition is stiff, making significant changes to enhance the design or performance of your site is vital. There are several avenues to master this, but improving user experience has proven to be among the most advantageous. Consider some of these tips above to transform your company site into one that online users enjoy visiting.