If a picture is worth a thousand words, then consider a video worth a thousand bucks to your website, more specifically… an intro video!
There’s no better way to establish yourself for all prospective website visitors than a video describing what your brand is and why it relates to them.
With more people using their mobile devices and social platforms to access the internet, the demand for on-site visuals and video is also in demand more than ever before. As text content continues to make it’s move to the back burner, it’s extremely important to make sure your home page has the option for video as well — even if it’s just a quick explainer or intro video.
While the concept of online video is nothing new, many people and brands are still reluctant to get started with video creation of their own. This often comes down to not being comfortable in front of the screen, or not have the right tools or financial resources to pull it off.
In either case, if you’re having trouble getting started, see below on how to make a video that will relay your concept to your customers.
How to Make a Video Intro for Your Website
When it comes to making a video intro for your site, you have plenty of options. This also doesn’t mean that you need to actually get in front of the camera and record a long detailed script. In fact, some of the best videos on websites and service providers today are cartoon, whiteboard, and visual explainer videos.
With this in mind, take a moment to consider the different opportunities to create a video that shows off your brand and what you bring to the table! After all, if someone is finally seeing your site in the search results and clicking on your link, you would want a quick explainer video to be posted to your site in order to give them the best first impression possible.
Define the Purpose of Your Video
You’re not just reading this article for fun. You have a goal in mind for your customers and it needs to resonate in your video.
What do you ultimately want the video to accomplish?
Do you want to explain your company and its background to your clients? Are you hoping to generate more sales from the video by directing them to certain products on your site?
Having a goal or two in mind while using an intro maker and shooting your video will help keep a sense of direction and result in a well-polished video with a firm message.
Short and Sweet: Can’t Be Beat
Now that you have the purpose of your video, the trick is to drive that point home within a 1-2 minute window.
Given the short attention span of customers in modern-day, keeping your video short and simple may very well be the most important factor.
This is especially true when you are talking about text content. More people will share content, than the amount that actually read it. However, when it comes to video content, it’s usually the opposite — yet still results in a higher share rate as well.
Also, consider putting all the main information at the beginning of your video, so that even if a customer doesn’t stay for the entirety of it they understand what makes you special.
Find the Right “Voice” for Your Video
No, this doesn’t mean you have to go out and hire someone that sounds like Morgan Freeman to narrate your video… not THAT kind of voice.
Rather, you’re going to want to keep a certain voice, or vibe, throughout your video depending on what your website/company is trying to explain.
For example, if you’re a law firm that’s explaining how they “help the little guy”, you’ll want to keep a down-to-earth vibe throughout the whole intro.
At the same time, if you are going to be creating a video to explain a product or service, you will want to make sure you have a great video script.
The beginning of your video will discuss a common or specific situation or problem your target audience likely has to deal with. The middle will cover why it’s a problem and the different options available. The end of the video will tie in the resolution and how your product or service is the best option out there.
Staying down-to-earth is a good rule of thumb for any video, but be sure to tie in a tone that resonates with the clients you’re targeting.
Install a Call to Action
No intro video is complete without a call to action at the conclusion. This provides your site visitors with definitive “next steps” and directs them right to where you want to go.
Without it, they may never stumble upon the page you’re wanting them to land on.
People want to be told what to do, a call to action is a great opportunity for you to do just that!
On the internet, call to actions are all over the place, and thanks to resource guides like this one, it’s easy to find the best ones out there and for getting ideas on how you can start split testing a few of these within your own intro videos as well.
For the most part, at the end of your video you are going to want your audience to take some form of action. Be sure to browse through the resource above, as they break each of these specific actions down into the following groups:
- Simple and effective CTAs
- CTAs with great call-to-action phrases
- CTAs that balance multiple buttons on one page
Time to Make It Happen!
There is no doubt about it… video is the future, and if you aren’t currently use it — your brand and business is likely already falling behind the competition.
With attention spans dropping at faster rates than ever before, and with social media and mobile usage paving the way for video, it’s not a question of if and when — but where and how.
Now that you know how to make a video, there’s no better time than right now to start creating your intro video and defining your website for your customers.
If you find it helpful, be sure to configure a checklist of things you want to accomplish while making your intro video.
Best of luck and remember to strive for a high-quality video your clients are going to love!