So you’ve just redesigned your website. It’s sleek, clean, and totally on-brand. It’s fast, frictionless, and ready to convert. But this is where the rubber meets the road. Because if you want anyone to see and engage with your new website design, you need visitors. The only question is, how do you funnel traffic to your site?
4 Tips for Generating Traffic
Traffic generation is something that every business, blogger, and webmaster struggles with. However, with the right approach, it’s a code that can be cracked. And in this article, we’re going to share some of the top techniques with you. Take a look:
Develop Content Assets
A beautifully designed website is aesthetically pleasing, but not necessarily functional. For a website to be more than a compelling piece in a web design portfolio, it has to add value to the visitor. The number one way to do this is by developing high-quality content assets.
A content asset is anything from a blog post or news article to a PDF download or interactive elements. And the more content assets you have, the more meat there is for visitors to sink their teeth into.
One of the best types of content is the evergreen list post. These are long-form pieces of content that are extremely reader-friendly and guaranteed to be relevant for at least a few years. Some marketers refer to these as “cornerstone content” or “pillar pages.” But regardless of the terminology, it’s important that you have substantial pieces of content that add value. They act as magnets to draw visitors (and keep them coming back for more).
Once you’ve developed content assets, it’s time to attract some backlinks to these pieces of content. Not only will backlinks give people clickable hyperlinks back to your website, but they’re also a key trust signal in Google’s search algorithm. The more backlinks you have, the more likely it is that you’ll see a boost in the search rankings.
If your website has been around for a while, it’s likely that you already have some backlinks. You can use a free SEO backlink checker tool to see all of the links you have pointing to your site at the moment. Be sure to check back periodically to track improvement and growth. This will also tell you which pieces of content are performing best so that you can replicate this approach moving forward.
Leverage Social Media
Social media can be an excellent source of free, highly engaged traffic – particularly if you have a large following. The key is to be creative with how you drive visitors to your pages.
For the most part, sharing a link to a blog post won’t do much. You need to make a clear and valuable offer. This is why it’s smart to use lead magnets as part of your content strategy. The right magnet put in front of the right audience will work like a charm.
Drive Paid Traffic
Free organic traffic is great (and should be the meat of your strategy), but it’s not the only option you have. There are also ways to drive paid traffic to your site. And when you use the correct approach and target the right people, you can see a noticeable bump in engagement with your website.
Google AdWords is an obvious choice for paid traffic. It allows you to reach people who are already searching for content, thus increasing your odds of driving meaningful visitors to your pages. Facebook is also a good ad platform. It has advanced targeting features that enable you to zero in on very specific readers.
Consider setting your ad traffic budget to just a few dollars per day at first. See what that does for you and increase the allocated amount over time. Combined with an organic traffic strategy, this can give you a predictable foundation to work with.
Putting it All Together
No single step is going to magically attract thousands of website visitors. Driving traffic to your newly redesigned website is a practice in discipline and patience. It’s something that requires a steady commitment to the big picture, while carefully executing the smaller details. Hopefully, this article gives you some firm ground to stand on as you approach this all-important challenge.