Are you looking for a side hustle that doesn’t violate your day job’s non-compete agreement? Typically, as a graphic designer, you can pick up plenty of freelance work for your evenings and weekends, but sometimes you either cannot–because of professional obligations–or don’t want to. After all, it may not be so appealing to have the same side hustle as your day job.
That’s why having a passive-income business can be a better fit for many graphic designers looking for extracurricular income. In this article, we’re going to look at the example of selling private-label products on Amazon. Why? One of the biggest factors for success as an Amazon seller comes from your ability to brand yourself. And as a graphic designer, this type of work is right up your alley. So that’s one of the best-kept secrets: If you want to be a successful seller on Amazon, you have to first create your brand.
Your Branding > Your Product
Products come and go depending on the current trends; brands are static. Creating a stable and appealing brand will help you earn consumer loyalty, regardless of the product you’re offering. Your brand is your credibility with customers.
As a graphic designer who helps businesses build their brands at work all day, you know that your brand is what sets you apart from your competition. By standing out from other businesses seeking sales from the same consumer base, you are ensuring your profitability. As a seller, that equals success.
Think of this: Many Amazon sellers have lousy brands. They’re getting a logo designed on the cheap from an outsourcing website, or they’re “designing” the logo themselves in something like Microsoft Publisher.
Do they have collateral materials? Chances are they do not. And this is why branding is more important than the products you sell. This is also why graphic designers do so well in selling private label products on Amazon.
Design a Brand Around the Image You Want to Sell
Creating your brand is important because it clearly defines who you are as a business. Studies have suggested consumers are nearly 50% more likely to become loyal to a particular brand from their very first purchase.
An effective brand will speak to the credibility of the product you offer and the trustworthiness of your business. You want your consumers to feel comfortable knowing that when they do business with you, you are addressing their needs and wants better than your competition. Earning your customers’ trust is a surefire way to establish customer loyalty.
Customers want to know that if they do business with you, the product you deliver is as reliable as you said it would be. You have to make sure you keep any promises made and provide the quality goods that consumers expect. If you fall short by not living up to what you offer, it will be detrimental to your business.
Make sure you incorporate the human element into your brand. People relate to emotional responses. If you can illustrate an experience with an emotional connection, consumers find your brand more appealing because it is relatable. It is human nature to be drawn to and want to continue to use products that strike an emotional chord.
Use Tools to Help You Navigate the Stuff You Don’t Know About
And finally, as a graphic designer, you already know how to create logos and collateral materials. You can nail the presentation and packaging aspects. But what about the rest?
Just as there are tools to help you figure out WordPress development or Photoshop techniques, there are tools to help you with selling on Amazon. A company called Helium 10, for example, offers a suite of tools that can help you every step of the way, starting with product and keyword research and ending with analytics and marketing help. Their Amazon rating checker helps you know where you stand once your listings are live. Other tools help you build landing pages, optimize listings, and prevent coupon abuse. That company also provides access to podcasts, training, and case studies.
Selling private label products on Amazon can be a rewarding outlet for your branding skills as a graphic designer. Who knows, your side hustle could become your day job!