SpyreStudios

Web Design and Development Magazine

  • Design
  • Showcase
  • Inspirational
  • Tutorials
  • CSS
  • Resources
  • Tools
  • UX
  • More
    • Mobile
    • Usability
    • HTML5
    • Business
    • Freebies
    • Giveaway
    • About SpyreStudios
    • Advertise On SpyreStudios
    • Get In Touch With Us

Storytelling in Design: How to Create Compelling Website Designs

November 1, 2019 by Christopher Jan Benitez

storytelling in design

Storytelling in design is powerful. It can lay an obstacle-free path for your visitors and help them reach a conversion point.

But this is only true if you knock them off their feet with one thing:

A great storytelling experience!

So in this post, I’ll discuss how you can leverage the power of storytelling in design.

By using design elements to communicate your ideas and thoughts, you can turn visitors into customers and increase your sales.

Present your vision clearly

You need to create a story that delivers a message. And as you deliver this message, make sure to do it clearly. Otherwise, your visitors will walk away with the wrong impression.

You don’t want that. It defeats the purpose of giving out a message.

So start by asking this question:

“What is the main message that I want my target audience to receive?”

Find out the answer and let it sink in. Once done, it’s time to present your story around this.

Just look at it like this: you’re acknowledging a problem and also providing the solution. What this does is make people feel good about visiting your website.

And by doing this, you’re acing it in terms of UX (user experience). And for working towards a better UX, you deserve a pat on the back.

UX, after all, is imperative in getting people to come and go. Take it from 68% of visitors who leave due to bad UX. If you don’t make way for your visitors to have a good time on your site, you can bid farewell to more than the majority of them.

This user-friendly storytelling site, Oat the Goat, knows the importance of a good UX and is a perfect lead to follow. Its main message is about kindness and empathy, acceptance, and tolerance. And using different stories, it nails the job.

OatTheGoat

Through simple words and vibrant pictures, it communicates the message effectively. And to strengthen its connection with the audience, it offers two language options (Maori and English).

It also features three reading modes (Read, Read it to me, and Watch). This encourages visitors to freely read each story based on their unique needs.

Save The Air is another example of an awesome storytelling website with a clear message. What it’s trying to convey is simple: save the environment. And if you want to know how to make it happen, head on over to its site for details.

SaveTheAir

Now if that’s all there is to it, wouldn’t it be a boring site?

So of course, it goes beyond by featuring real-life sounds and animations for realism to kick in.

Value your words

Visuals are important. They attract people and increase engagement levels.

If you want a ticket to getting people to pay attention to what you have to say, adding visuals will take you there.

Find this questionable? Then allow this fact to clear the air:

Blog posts with images get 94% more views.

It just goes to show that you can get more people to spare you some time, which just confirms how compelling visuals are.

And if you want to take matters to the next level, turn to the power of words. When using storytelling for sales, an excellent strategy is to combine visuals with words.

Think about it. Visuals, on their own, are compelling. Words, on their own, are compelling, too. And if you put them together, you just hit the jackpot.

Take it from S4X. It does an amazing job of introducing a digital marketing agency, Station Four. What it does is sprinkle colorful words and illustrations to get its message across.

S4X

The result? A more effective website!

Another example is Peugeot HYbrid4’s presentation of its hybrid graphic novel. It’s a storytelling website that treats visitors to jaw-dropping illustrations.

Hybrid4

If they decide to embark on the journey that the site offers, they’re in for the time of their lives. With the right recipe of visuals and words, it’s not hard to get lost in the virtual reality.

And apart from the illustrations, relevant background sounds are also part of the deal. Sounds of windows smashing and dogs barking make for a more immersive experience.

Final thoughts

Some sites have fewer resources compared to others. But they land in as good a position as their competitors.

Their secret? They’re masters at letting stories and design work wonders for them. If you’re playing the same angle, why not check out this 160-page digital product by Ellen Lupton: Design is Storytelling (.pdf)? As it acknowledges the connection between storytelling and design, it can teach you how to make both elements work wonders for you

Filed Under: Uncategorized

Recent Posts

  • What Factors Determine the Best Digital Marketing Agency?
  • 31 Fresh Design Elements for Spring and Easter
  • 10 Templates for Music Concert Flyers
  • How to Build a Web Scraper Using Node.js
  • Best PHP Books, Courses and Tutorials in 2022

Archives

  • June 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • May 2008
  • April 2008

Categories

  • Accessibility
  • Android
  • Apps
  • Art
  • Article
  • Blogging
  • Books
  • Bootstrap
  • Business
  • CSS
  • Design
  • Development
  • Ecommerce
  • Fireworks
  • Flash
  • Freebies
  • Freelance
  • General
  • Giveaway
  • Graphic Design
  • HTML5
  • Icons
  • Illustrator
  • InDesign
  • Infographics
  • Inspirational
  • Interview
  • Jobs
  • jQuery
  • Learning
  • Logos
  • Matrix
  • Minimalism
  • Mobile
  • Motion Graphics
  • Music
  • News
  • Photoshop
  • PHP
  • Promoted
  • Rails
  • Resources
  • Showcase
  • Tools
  • Tutorial
  • Twitter
  • Typography
  • Uncategorized
  • Usability
  • UX
  • Wallpapers
  • Wireframing
  • WordPress
  • Work

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

SpyreStudios © 2022