Freelance designers and other freelancers often miss the boat when it comes to finding new customers and building their freelancing business.

That’s because they don’t understand how building healthy long-term business relationships fits into their marketing plan. In the eyes of some freelance designers, a contact is either an immediate prospect or they are not worth pursuing. Often, this means they miss a lot of business opportunities.

In this post, I’ll discuss the importance of building relationships and what it can mean for a freelance designer. I’ll explain why long-term relationships are important and also provide you with five tips for meeting and building business relationships. If you like this post, you may also enjoy reading Why Online Friends are Important to Freelancers.