User engagement – over the years, this one particular term has become increasingly important in the internet industry. It has emerged as a key indicator of marketing performance for all online businesses, and hundreds of metrics (i.e. bounce rate, retention rate, screen time etc.) have been devised to measure it.
As a web designer, you know how to make a website look great. You can take in all of the client’s requests and develop a website that is both eye-catching and easy to use. However, you may not have a lot of experience building entire websites on your own.
Have you ever been to a site, and you keep admiring all the contents? It can be a photo, a beautiful video, or even your favorite colors. Whatever keeps you glued on the website is known as user experience. When interacting with such sites, you can search for IT companies near me to get how […]
Landing pages are your number one conversion tool – they are there to catch the eye of prospective leads, and slowly but surely push them down your sales funnel. That’s why landing page design is a crucial step in your marketing, sales, and overarching business strategy. Sadly, many websites and brands forget this fact and […]
The US economy was on an upswing — in fact, the United States GDP expanded by 2.3% in 2019. 2020, however, is not looking so hot for the labor force or online retailers. There’s no question that the online shopping world has always been competitive, but the recent economic downturn has turned the competition up to 10.
Is your client having issues with people abandoning carts on their product page? Or maybe they look and look but never make the purchase. Some consumers are going to browse but making the conversion from window-shopper to a customer is the final obstacle to gaining new sales. If your client have noticed a slump, or […]
60 years after their first ever hit single, we’re sure that the Beatles need very little introduction. However, if you are a little unfamiliar with this iconic rock band, the Beatles were known for their experimental and innovative approach to the rock genre and brought pop and psychedelic music into the rock scene.
Colorblind users are more common than you might realize. It’s not hard to design your website to make it easy for colorblind visitors to use. In fact, it will often make your designs more effective for all users, not just those with atypical sight conditions. Learn how to design your website around colorblind users to […]
It should be noted that slide-out panels are indeed less accessible than fixed navigation options. They’re harder to discover and understand. Screen elements appearing and disappearing can confuse users and frustrate visitors. However, they’ve maintained their position as a consistently popular design choice, especially when screen space is limited, like on mobile devices. Their modularity […]
The correct font for your project depends on its use. Consider what your website is for, and what the user will do when they arrive. Do you have long stretches of text, or just smaller headlines and descriptive language? Chose the best font based on how the website works, not what you like the look […]