How can you tell if your brand is working for you? And what does “successful branding” even entail? Branding is tricky in that it’s generally difficult to assess ROI. Done well, and it can breathe life into a struggling company. Done wrong, and it can ruin the perception of even the most well-established brands. While […]
Beautiful and Simple Logo Design Ideas for Your Inspiration
You have launched your online store, put a social media campaign in place, and created a roadmap of how you can grow your business over time. However, now it’s time for the company branding. So, how do you start with that? Branding comprises of many things- your company’s work culture, public image, and the kind […]
Building a Scalable Identity for Print & Web Design
No matter what field of design you choose to specialize, identity is always something to consider. Whether you’re an icon designer or a calligrapher your job is to work with ideas that match companies and concepts. Identity design generally follows the same pattern for both web and print work. It does cover a wide variety […]