When it comes down to it, you need to find out if your design works for the end user. That’s what usability testing is all about. As a designer, you live in a small bubble, intimately familiar with the design, fluent enough to navigate complex menus with ease. But will the user attain the same […]
Creating Smooth User Pathways With Your UX
As a web designer, it’s easy to jump right in to the visual part of web design. We start messing with templates and wireframing pages right away, excited to start a new project. But that’s really the last step of the process. First, we need to think about how our users will progress through the […]
Building Effective Navigation Menus
Designing effective navigation menus should be a core competency of any decent web designer. A good navigation menu will be short, well-organized, sufficiently descriptive and effective at corralling user intent. There no secret recipe involved: it comes down to empathy for the user and understanding of their intentions.
How Non-Digital Elements Can Improve UX
Designers draw ideas for website design and best user experience (UX) from everywhere – not just the digital sphere. If it annoys in real life, it can hinder user experience online. If it uplifts emotions or forms connections in the outside world, chances are it can be used for inspiration in designing online experiences as […]
Psychology Hacks to Improve Your Website’s Effectiveness
Psychological research has yielded a ton of fascinating precepts that can help us create better websites. By utilizing these psychology hacks, we can improve our websites’ effectiveness, increasing revenue and driving more traffic. Beneficial Defaults In the United States, we have a problem with organ donations: very few people participate. This means that life-saving operations […]
Your Guide to Developing Microcopy Like a Pro
People often underestimate the power of their website, but great user design drives conversions. When we think of a user experience, a few things jump to mind: headlines, layout, font, color. Symmetry and visual cueing play a large role in how a user takes in content and even how they make decisions. This is the […]
Microcopy Tips to Improve Your Site’s UX
Microcopy is a fundamental part of your site’s UX. Let’s check out some microcopy tips for a better user experience. What is microcopy? Microcopy is made up of the tiny snippets of text scattered around your website. It can include things like button texts, form labels, interaction prompts, tool tips and even error messages. As […]
5 Above the Fold Elements that Get Your Audience’s Attention
An old study from Nielsen states that web visitors spend 80.3% of their time above the fold – the top area of your site that’s immediately viewable upon loading. Furthermore, Google found out that ads above the fold had 68% viewability, as opposed to ads below the fold with only 40%. Naturally, a lot of […]
25 Ecommerce UX Tips You Need to Know
Search Engine Optimization has come a long way from merely bombarding your pages with content using a keyword over and over again. For your site to rank, you need to provide a great user experience to your visitors. Your efforts to do so will be rewarded with high rankings. However, according to NNGroup, there are […]
Convergence and Divergence: How UXAs and Designers Work Together as Frenemies to Build Beautiful Things
If you work day in and day out in close proximity to a UX designer and a UI designer, you know what I’m talking about when I say that there is always a creative tension between the two. Whereas both resources share a common understanding that their job is to design for emotion, by creating […]