An old study from Nielsen states that web visitors spend 80.3% of their time above the fold – the top area of your site that’s immediately viewable upon loading. Furthermore, Google found out that ads above the fold had 68% viewability, as opposed to ads below the fold with only 40%. Naturally, a lot of […]
25 Ecommerce UX Tips You Need to Know
Search Engine Optimization has come a long way from merely bombarding your pages with content using a keyword over and over again. For your site to rank, you need to provide a great user experience to your visitors. Your efforts to do so will be rewarded with high rankings. However, according to NNGroup, there are […]
Convergence and Divergence: How UXAs and Designers Work Together as Frenemies to Build Beautiful Things
If you work day in and day out in close proximity to a UX designer and a UI designer, you know what I’m talking about when I say that there is always a creative tension between the two. Whereas both resources share a common understanding that their job is to design for emotion, by creating […]
5 Features Every Website Design Should Provide
Website design comprises a variety of different elements that all together form a single product focused on providing a quality user experience. The list of features that your website design can include is quite extensive. Yet, there are a few main characteristics that set the foundation of every good website design. Here are the top five […]
5 UI Animation Trends That Will Shape UX in 2016
The UI creates a virtual bridge between the user and the software. A well-designed user interface should allow intuitive interaction and provide ease of access to the application’s complete functionality. UI Development Throughout The Years In the past few decades, the graphical user interface has changed tremendously. It started out as a simplified bitmapped screen […]
How To Improve User Experience With Heatmap Testing
Getting traffic to a website is one thing, but managing to allocate it to specific pages and offers is a totally different story. While search engine optimization might be considered as more technically oriented, the art of making users watch and click on specific objects replies more on pure psychology. It implicates user experiencce studies […]
Striking a Balance: Features vs. Functionality
It’s a tale that’s common in design circles—you’ve designed a beautiful website with lots of features. You and your client are quite pleased with the finished product, until that dreadful day when the customer feedback starts pouring in. In your haste to build something aesthetically pleasing and packed with features, you neglected to take the […]
Mobile and Web UI/UX Tips to Retain Customers
Editor’s note: This post was written by Sagar, who started Webwingz in 2000, with a vision to make the web a better place. Starting from a small garage and a Pentium 1, he now leads a small army of proficient designers and developers to produce premium digital identities. He started Billbooks.com in 2010 and has users […]
28 Articles on Usability and User Experience Techniques
Many designers claim they are experts with building user experience. And often times this is correct, but there is a scientific approach you can have towards building digital interfaces. What works best for displaying navigation links, image content, video media, etc? I can think of at least one article related to this topic and building […]
Android vs iOS; A Usability Battle
Lately I’ve noticed a number of articles with gripes and groans about the Android user experience, the way interfaces are designed, the usability of Android apps, and a lack of satisfaction with the whole Android ecosystem.
As someone who works on day-to-day basis with usability testing and user experience design, my interest was piqued. Were these users just iPhone users who expressed dissatisfaction after a brief flirtation with Android, or was there something deeper going on?
I can’t honestly say I’ve had a lot of experience with Android – although I do own two iOS devices – so I couldn’t write off these concerns one way or another. But rather than basing it off a few, possibly biased opinions, it seemed the fairest way to compare the two was to set up a quick usability test.