You’ve finally landed your first big client. A financial company has asked you to help them design a website that will draw in an audience. As the financial sector is a massive industry, making a good impression on your client could open the doors to many lucrative opportunities. Ultimately, the most effective way to win over your client (and acquire leads) is to design a site that user-friendly site that communicates the brand’s credibility, trustworthiness, and authority within the finance industry.
While some basic web design principals apply across the board, here are some tips to wow your finances clients.
Know Their Customer Base
If you’re going to design a finance website, you must know essential information about the client’s target audience. You should answer questions like who is the target audience? What are their common interests? How your client’s products or services meet those needs?. This consumer data will be relevant to everything from the design and layout to the calls-to-action and content placed on the website.
Let’s say your client is a debt consolidation firm like MemphisAssociates.com. Chances are their clients are adults in the low to mid salary ranges that need advice and assistance with managing their debt. As such, you’ll want to design a layout that is simple yet engaging with content that’s easy for general audiences to understand. Personalization will also be essential to capturing readers and drawing them in.
Fact Check All Content
Finances aren’t something anyone takes lightly. When a person reaches out to service providers for products, services, or advice, they entrust their time and money to those that are well-versed in their fields. If a consumer happens across a website or blog with inaccurate content, it could prove detrimental to your client’s brand.
If you want to impress your finance client, you must fact check any content you place on their website. Use information from reputable and verified sources relevant to your client’s intended customers’ needs and interests. From direct quotes, interviews, and statistics from your client to links from top news, finance, business, and government sites, the more reliable the information is, the more leads the financial website can produce.
Showcase Their Success
Whether catering to businesses or individuals, a financial service or product’s success rate is vital to acquiring new customers. When deciding on content for your clients’ finance site, discuss how their products and services have improved the lives of those they serve.
An accountant that has helped a major corporation consistently save more each quarter and increase their profits is a lot more enticing to entrepreneurs looking for financial management services. You can showcase your client’s successes by using statistics, portfolios, customer testimonials, and case studies. Find creative yet discrete ways to incorporate them on the home page, calls to action, contact, and “about us” section of the site to reinforce your client’s track record.
Personalize The Brand
Though finance experts have to show professionalism, the key to connecting with target audiences is personalization. Today’s consumers look to work with companies that they can identify with. This strategy lets audiences get to know the faces behind the name.
Beyond displaying company values and mission, personalizing a finance site or blog with an about us or meet the team section can make a dramatic difference. Uploading professional images of the staff with unique bios enables audiences to learn more about their education, professional experience, and personal interests. Then, add social media buttons to links where visitors can follow your team and learn even more about the brand’s products and services.
Landing a client in the finance industry could mean big opportunities for your web design firm. As web designers are in high demand these days, making an excellent first impression is necessary. Using the web design tips provided above, you can create a digital platform that positively reflects your client’s brand, products, and services while appealing to the needs and interests of their target audiences.