Each year brings new trends and innovations.
In this post, let’s discover together what you should consider in 2017 when creating a website.
Every year, the web design industry goes through some sort of evolution cycle to stay relevant and inspiring. As technology advances and becomes more ingrained into every facet of our daily lives, users are demanding more and more from their online user experience.
To be at the top of your game as a web designer, it’s vital you keep up.
Here are 5 web design trends you must take into account in 2017.
A lot of videos
They are a crucial part of the job. Vision is said to be the strongest of all human senses.
Websites generally are storytelling tools and storytelling can be more effective when visuals and motion are involved so the ideas and emotions can be transferred to the visitor more easily.
People are becoming more accustomed to watching videos. When people hear information, they are likely to remember only 10% of it three days later. But if a video is paired with that information, people retain 65%.
Facebook videos’ views have increased 360% across everyone’s news feed.
Now you are probably thinking how you can make videos that will attract your customer’s attention.
There are many online video making tools. One example is RenderForest, with hundreds of templates to choose form.
Emphasis on the content
We use websites for everything, from shopping to banking and reading news. Content is king, and it is the only way for you to connect with your audience online.
Getting back to the heart of a website — the content — will prevail moving forward.
The use of authentic photography
The big one – photography!
This is very important.
An image can express 100 words. Photography will always be a mainstay in web design and design in general, but people desire authenticity from the brands they use and they know a canned, stock photo when they see one. They want to be able to imagine themselves using the product or service, see it in action.
Designers will be more careful about what they choose to use on the site and will avoid relying heavily stock photos.
With so many authentic photography sites popping up online these days, finding beautiful high-quality images is easier than ever.
More and brighter colors
Web design is as much a science as it is an art form. Color is a design element, not a decoration. It is everywhere. Of the web design trends, color is always present.
It’s not a secret that color choice for a website is incredibly important. It can influence visitors’ emotions, thoughts, and conversion rates.
Over 90% of our assessment of a product is made on color alone.
In 2017, there will be a shift away from neutral colors like whites, grays and black, to bolder and brighter colors. More and more web designers are starting to experiment with brighter colors in order to make their websites more alive.
Look for big, bold text-based designs, with massive headers that make the content and context of a page instantly clear to the visitor.
Bright colors will be strong allies in the mission of making your website more unique, innovative and finally, more engaging than ever!
Here’s more on how to manage your design and content creation team.
Virtual reality… on the web
One of the top agendas that come with the development of the web industry is virtual reality.
This will likely be the most talked about design element of this year. There is no denying that VR is going to affect the web in a big way in 2017. We’ll see it in various applications, ranging from news coverage, to virtual real estate tours.
The worldwide web has become an integral part of life for many people. One thing is guaranteed, we’ll be seeing change, which is the only constant thing in life.
Anything that takes interaction to the next level will have that VR feel and be perfectly on-trend.
As you can see, there’s nothing mysterious or mind-blowing. Pick and choose which styles and capabilities your client both needs and wants.
So, are you ready to do your part to define web design in 2017?