Online shopping has drastically increased in popularity over the past few years. The ability to find the item that you need and purchase it easily online from the comfort of your own home and have it delivered right to your door is an appealing prospect for the majority of people. And since the COVID19 pandemic hit in March 2020, online shopping has boomed even more, with people staying at home and ordering online as a safer alternative to going outside. Now is a great time for aspiring entrepreneurs to start considering launching an online store. WordPress is an ideal platform to use for any website, including eCommerce. Here are some of the main things to consider before you get started.
Choosing a Web Host
Choosing the right web host is one of the first decisions that you will make when you get started with your online store on WordPress. There are several things to consider when picking the right hosting service for you, and some of the most important include the cost, hosting speed, server location, plans available, type of hosting available, and the customer service standards. Look out for a high uptime guarantee. Ideally, you should choose a good WordPress hosting company that offers plans that are specifically designed to host WordPress websites.
Choosing an eCommerce Plugin
When building an online store with WordPress, choosing the right eCommerce plugin to turn your website into a functioning online shop is another important decision. WooCommerce is typically the most popular choice among eCommerce business owners who are using WordPress, and this is the plugin that is used to power around thirty percent of online stores worldwide today. You will need to secure web hosting, a domain name, and an SSL certificate before you install WooCommerce and get started.
Website Theme and Design
The design of your website is one of the biggest reflections on your eCommerce business and will set the scene for the impression that you make on your customers. Design isn’t just about looking good; it also plays an important part in the functionality and accessibility of your website. The good news is that most professional web designers and developers are well-versed in WordPress and it will not be difficult to find a reputable professional to take on the job. Alternatively, you can choose from a huge range of pre-designed themes and templates that you can customize to suit your brand.
Search Engine Optimization:
As you add content and products to your eCommerce store, search engine optimization should be a process that is always at the forefront of your mind. You may want to work with an SEO agency to ensure that your site is fully optimized from the start and in with the best chance of being discovered in Google search results early on. You can also find several plugins designed for SEO with WordPress, such as Yoast SEO, which is one of the most popular.
Whatever products you want to sell online, WordPress is the most popular platform for websites and online stores around the world today.